LGPD · Law 13.709/2018
Privacy Policy
Last updated: [CONFIRM date]
[CONFIRM — this document is a structural template within the mockup. It must be reviewed by a lawyer and completed with the company's real details before launch. No company name, CNPJ, address, email or period below is real.]
1. Data controller
The controller of personal data processed through this site is [CONFIRM registered company name], CNPJ [CONFIRM], registered office at [CONFIRM full address], Florianópolis — Santa Catarina, Brazil.
Privacy contact: [CONFIRM DPO email]. Data Protection Officer: [CONFIRM name or “not applicable”].
2. What we collect and why
| Data | When | Purpose | Legal basis (LGPD art. 7) |
|---|---|---|---|
| Name | Booking form | Identify the booking | Pre-contractual steps (item V) |
| Email and phone / WhatsApp | Booking form | Confirm the booking | Pre-contractual steps (item V) |
| Check-in / check-out dates, guests | Booking form | Check availability | Pre-contractual steps (item V) |
| Special requests | Booking form | Handle the request | Consent (item I) |
| Guest details required at check-in | At check-in, in person | National guest register (FNRH) | Legal obligation (item II) |
| Newsletter, if subscribed | Send communications | Consent (item I) | |
| Analytics cookies | Browsing, if permitted | Measure site usage | Consent (item I) |
| Marketing cookies | Browsing, if permitted | Measure campaigns | Consent (item I) |
3. Cookies
Essential cookies keep the site working and remember your consent choice; they cannot be switched off. Analytics and marketing cookies are off by default and are only enabled if you tick the matching option in the banner. You can revisit your choice at any time by clearing site data in your browser.
| Category | Default | Examples | Retention |
|---|---|---|---|
| Essential | Always on | Consent record (stored in your browser) | [CONFIRM] |
| Analytics | Off | [CONFIRM tool — e.g. Google Analytics 4] | [CONFIRM] |
| Marketing | Off | [CONFIRM tool — e.g. Meta Pixel] | [CONFIRM] |
5. Sharing
We do not sell personal data. We share it only with processors necessary to deliver the service:
- Website hosting — [CONFIRM]
- Analytics tool, if permitted — [CONFIRM]
- WhatsApp / Meta Platforms, when you start the conversation
- Public authorities, where legally required
International transfers: [CONFIRM — likely, if hosting or analytics sit outside Brazil. State the countries and safeguards.]
6. How long we keep it
Contact data and enquiries: [CONFIRM period]. Consent records: [CONFIRM period]. After that, data is deleted or anonymised, unless a legal retention duty applies.
7. Your rights (LGPD art. 18)
At any time, free of charge, you may request:
- confirmation that processing exists;
- access to your data;
- correction of incomplete, inaccurate or out-of-date data;
- anonymisation, blocking or deletion of unnecessary or non-compliant data;
- portability to another provider;
- deletion of data processed on the basis of consent;
- information about who we share your data with;
- information about your right to refuse consent and the consequences;
- withdrawal of consent.
To exercise any of these, write to [CONFIRM email]. We will reply within the statutory period. You may also petition the ANPD, Brazil's data protection authority.
8. Security
We apply technical and administrative measures to protect personal data. [CONFIRM measures — e.g. HTTPS, access control, backups]. In the event of a significant security incident we will notify you and the ANPD under art. 48.
9. Minors
This site is not directed at people under 18 and does not knowingly collect children's data. No image on this site depicts children or minors.
10. Changes
We may update this policy. The date at the top shows the last revision. Material changes will be flagged on the site.
Who the controller is
Controller: Pousada Native, Florianópolis (SC), Brazil. [CONFIRM the legal entity name, CNPJ, neighbourhood, full address and the data protection officer — LGPD art. 41]. There is no website, no published phone number and no published e-mail address. The only public channel identified is the Instagram profile @nativepousada, which sits behind a login wall and returns nothing to a server-side request.
The neighbourhood is not established either, and has not been inferred: nature-embedded properties in Florianópolis sit in very different markets, and guessing one would change the entire positioning.
⚠️ No environmental claim appears on this site — and why
This is the part of this policy that matters most on this lead, which is why it sits at the top. This is the “eco” lead, which makes it precisely the one where an invented fact would be most tempting and most expensive.
In Brazil, an environmental claim is regulated conduct. Under the consumer code and CONAR’s advertising rules it must be specific, truthful and substantiable. Vague terms like “ecological” or “sustainable”, with no named practice behind them, are exactly what gets challenged.
Nothing about what “eco” means at this lodge could be verified. So not one environmental line has been written:
- No “carbon neutral”, “100% renewable” or “zero waste”.
- No certification named, no issuing body, no number.
- No tree-planting figure, litres-of-water figure or energy statistic.
- No protected area named — protected-area names carry legal weight and their own visitor rules. [CONFIRM whether the property is near or inside one]
The “Our Commitment” section ships entirely as marked blanks — energy, water, waste, construction, food — with a visible note on the page itself explaining that they are awaiting verification. Writing any of those lines unconfirmed would hand you a liability, not a favour.
⚠️ No WhatsApp number was captured
There is no published phone number, WhatsApp or e-mail. Rather than drop in a stand-in number, every WhatsApp control in this build is visibly disabled and explains why when tapped. An invented number on a published site is a stranger’s phone ringing. Confirm the number and the whole page works with no other change.
What this site stores
One thing: native.consent.v1, your cookie choice, in localStorage on this
device. It reaches no server and disappears when you clear site data.
The Instagram feed sits behind consent
The Instagram embed is a third-party tracker: loading it hands your IP and an identifier to Meta before you do anything. So it sits in the marketing category and does not load without consent; until then the section shows static stock images. In this build the real embed is not even wired up, and the map in the location section is an SVG drawn here, precisely so Google is not called without consent.
The forms
There are two: the availability enquiry and the contact form. Both compose a text message and hand it to WhatsApp. Neither checks a calendar, neither writes to a server and neither confirms a booking. While there is no confirmed number they send nowhere at all: they show the notice above. Dates render as DD/MM.
Performance is part of the argument too
Worth recording, because it is consistent with the positioning: a site that presents itself as eco and ships eight megabytes of autoplaying video is an own goal. This build has no video, loads no animation library, and generates its paper texture in CSS rather than downloading an image. The entire behaviour layer is one JavaScript file.
What this site does not claim
No rate, unit count, room name, occupancy, bed configuration, amenity, distance, check-in time, cancellation policy, pet policy, language spoken at reception, founding year, rating, review, award, CNPJ or CADASTUR number appears without being marked [CONFIRM]. The blanks are deliberate and part of the pitch: they show exactly what needs handing over. Every photograph is stock and the alt text on each one says it does not depict the lodge, the rooms or the surrounding forest. No image shows children.