Studio HallArquitetura e Interiores
Contemporary high-end residence at blue hour, dark stone, warm timber, large glazed openings glowing from within and a reflecting pool in the foreground. Nobody in frame. Stock photograph used as a placeholder.

Sophistication and exclusivity in design.

Exclusive high-end projects, so that you and your family live singular moments.

Palhoça · Pedra Branca · Florianópolis · São José · Balneário Camboriú · Alphaville

Service area

Projects

The work is the product

Two project pages already exist on their current site — /casaokka and /casanossosonho — properly titled, in the sitemap, and rendering no project content at all: only the site chrome and a quote button. These are the two records that are missing.

STOCK Turn Key [CONFIRM] Contemporary residence exterior at dusk, horizontal volumes and warm lighting. Stock photograph used as a placeholder.

Residence

Casa OKKA

[CONFIRM bairro / cidade] [CONFIRM ano]

STOCK Turn Key [CONFIRM] Double-height living room with a sculptural stair and a stone feature wall. Stock photograph used as a placeholder.

Architectural design

Casa Nosso Sonho

[CONFIRM bairro / cidade] [CONFIRM ano]

STOCK Kitchen with a stone waterfall island and brass tapware. Stock photograph used as a placeholder.

Interiors

Project 03

[CONFIRM bairro / cidade] [CONFIRM ano]

Project record pending

STOCK Principal suite in dark timber and linen, no people. Stock photograph used as a placeholder.

Interiors

Project 04

[CONFIRM bairro / cidade] [CONFIRM ano]

Project record pending

STOCK Bathroom in book-matched marble with a double vanity. Stock photograph used as a placeholder.

Interiors

Project 05

[CONFIRM bairro / cidade] [CONFIRM ano]

Project record pending

STOCK Dark-toned gourmet space with warm lighting and integrated joinery, no people. Stock photograph used as a placeholder.

Gourmet space

Project 06

[CONFIRM bairro / cidade] [CONFIRM ano]

Project record pending

STOCK Facade detail with vertical timber screening at nightfall. Stock photograph used as a placeholder.

Architectural

Project 07

[CONFIRM bairro / cidade] [CONFIRM ano]

Project record pending

STOCK Landscaped entry court with a pool and grazing light. Stock photograph used as a placeholder.

Architectural

Project 08

[CONFIRM bairro / cidade] [CONFIRM ano]

Project record pending

Only two project names exist publicly, and no third has been invented. City, neighbourhood, year, area, scope, status and photography credit are all open — including, and above all, whether each project went through turn key, because the Turn Key chip is the only way a visitor can tell what you delivered end to end. [CONFIRM the full project list with names, dates, cities, areas, scope, status and photographer credits]

Construction management

“From demolition to the handover of the keys — with the property clean and ready to move into.”

It is the strongest promise on their current site, and today it is the third block on a services page: no page of its own, no phase breakdown, and no way to see which finished projects went through it.

What Studio Hall already names as a deliverable

  • 01Detailed planning
  • 02Budget control
  • 03Contract management
  • 04Rigorous supervision
  • 05Transparent communication

The stages

01DemolitionThe starting point their own sentence names.
02ConstructionDelivery with budget and contracts under management.
03FinishingSpecification, joinery and final detailing.
04Handover of keysWith the property clean and ready to move into.
This four-stage sequence is inferred from their own phrase “from demolition to the handover of the keys”. It must be replaced with the real internal stage names. [CONFIRM the turn-key stage names]

“You follow it all with peace of mind while we transform your property with excellence and efficiency.”

Talk about a turn-key project →

Turn key is a contractual promise. Nothing has been added to their sentence: no timeline, no budget guarantee, no fixed price. Any of those goes on the site only if it is in the contract, word for word. Beyond that, construction management raises a professional-registration question their current site does not answer: an architect can manage works within CAU attributions, but structural, electrical, hydraulic and demolition scope is CREA territory, and demolition often requires an engineer’s ART and a municipal permit. [CONFIRM: does Francini manage under a CAU RRT? Are structural and demolition scopes subcontracted to a registered engineer? Does Studio Hall contract the works directly or coordinate the client’s suppliers? That last distinction changes both the liability and the copy.]
STOCK Interior at an advanced finishing stage, clean and organised, with protective floor covering and joinery going in. Adults in PPE at a distance. Stock photograph used as a placeholder.
Reserved space for the portrait of Francini Portella A dashed rectangle where a portrait belongs. No stock photograph has been used, because no stock face may represent a real, named person. [CONFIRM] Francini Portella
STOCK Material palette on a dark surface — stone slab offcut, dark timber veneer, brass sample and linen. Stock photograph used as a placeholder.
STOCK Technical drawings and a tablet on a dark desk, with no face in frame. Stock photograph used as a placeholder.

Who we are

Francini Portella

Meet Francini Portella, an Architect and Urbanist who has been turning dreams into reality since 2018. With a keen eye for excellence and luxury, she develops authentic, personalised projects, delivering the best possible experience for her clients. With a creative and decisive process, Francini Portella creates striking spaces that reflect each client’s personality and way of life, making every project a singular work.

“Our purpose is to develop exclusive high-end projects so that you and your family can live singular moments and memorable experiences.”

About the year 2018. It is the only date their current site publishes, and it says Francini has been practising since 2018 — which is not the same fact as the studio’s founding year. That is why no “X years in business” figure appears anywhere on this site. [CONFIRM Studio Hall’s founding date, separately from when she began practising]
Why there is no portrait here. Francini Portella and Eduardo Portella are real, named people. A stock photograph in a founder block is read as being her, and no stock face may stand in for a real person. Both spaces are held. [CONFIRM real professional portraits of both, with the photographer’s credit]
Reserved space for Francini Portella’s signature An empty signature line with the CAU registration marked as pending. FRANCINI PORTELLA · ARQUITETA E URBANISTA · CAU [CONFIRM]

The signature goes here, with the CAU registration. No signature has been drawn: drawing a plausible signature for a named architect would be forging one.

Reserved space for the portrait of Eduardo Portella A dashed rectangle where a portrait belongs. No stock photograph has been used, because no stock face may represent a real, named person. [CONFIRM] Eduardo Portella

Team

Eduardo Portella

Eduardo Portella, an account executive with wide experience in connecting the client’s wishes to the real possibilities for delivering a project. His main aim is to guide the client through every stage of the process, always seeking creative and effective solutions to ensure the best possible experience.

On a turn-key offer this is worth more than it looks: the buyer wants one named person accountable for the journey, and you already have one.

Virtual reality

Walk the house before construction starts

“Through virtual reality we open the doors to a new world of possibilities, where your dreams become tangible even before they become real.”

“Imagine walking through the rooms of your future home, seeing how the furniture sits, trying different colour palettes and textures, all of it virtually and immersively.”

A 360° tour needs an accessible alternative: keyboard control and a text description of what the tour shows, room by room.
Panoramic poster of a contemporary interior with large glazed openings, used as the static cover for the viewer. Stock photograph used as a placeholder.

Nothing is embedded here, deliberately. Your /tour-virtual page exists and has no tour on it. Faking a walkthrough and presenting it as yours would be worse than the empty page. The cover above is a click-to-load facade: it costs nothing until it is asked for and it sits behind the LGPD consent gate. [CONFIRM which platform hosts the tours, whether any is publicly shareable, whether it runs in-browser or needs a headset, and the licence terms of the 360 asset — it is usually produced by a third party and licensed for client presentation only, not publication]
STOCK Contemporary living space with bespoke joinery and integrated lighting, no people. Stock photograph used as a placeholder.
STOCK Bathroom in stone with brass fixtures and indirect light. Stock photograph used as a placeholder.

Services

Three practice areas, in your own words

Architectural Design

Our architectural design is a completely personalised experience, where every detail is carefully considered. From the initial concept to the final touch, the architect Francini Portella works tirelessly to understand the client’s wishes and needs, turning them into a tangible and spectacular reality.

Interior Design

Interior design, more than decoration, is a journey of collaboration and inspiration. The architect, with her expertise and sensibility, understands each client’s individual preferences and works in close partnership to create environments that are an authentic extension of their identity and way of life. Every texture, colour and piece of furniture is chosen carefully to create a perfect harmony, where the client feels truly at home.

Construction and Renovation Management

We offer a complete renovation and construction management service in Palhoça and Greater Florianópolis, on the turn-key model — from demolition to the handover of the keys with the property clean and ready to move into. We handle every stage of the process with detailed planning, budget control, contract management, rigorous supervision and transparent communication. You follow it all with peace of mind while we transform your property with excellence and efficiency.

These are exactly the three areas Studio Hall publishes, with the original descriptions. Nothing has been added — no landscaping, no urbanism, no lighting design. One small, easily-fixed note: the current site menu spells it “SOLUÇÔES”, with a circumflex. Here it is corrected to “Soluções”.

Process

How a project runs here

01

Briefing and listening

Understanding the wish before drawing anything.

02

Design and VR visualisation

Walking the rooms before construction starts.

03

Detailing and specification

Every texture, colour and piece fixed in the drawings.

04

Management and handover

Where turn key takes over, through to the keys.

This sequence is inferred from your own service copy and must be replaced with the real stage names. [CONFIRM the process stages]

Testimonials

This section has not been built

Their current site publishes no testimonial, and none has been written here. When a real one exists with written permission and full attribution, the section goes in. [CONFIRM whether client testimonials exist and whether written permission is available]
STOCK A printed guide on a dark surface beside a material sample and a pen. Stock photograph used as a placeholder.

Free material

The e-book

You already run an e-book magnet at /lp-ebook and /download-ebook. It stays, but as one quiet block — not a pop-up — with the real title, an honest line about what is inside, and its own consent, separate from the contact form’s.

[CONFIRM the e-book title and what it contains] — no title has been invented.

Blog

Content you already produce

Blog

[CONFIRM — Post title 1]

[CONFIRM]

Blog

[CONFIRM — Post title 2]

[CONFIRM]

Blog

[CONFIRM — Post title 3]

[CONFIRM]

You already run a blog and it stays. The three cards below are structural: no post title has been invented. [CONFIRM the current post inventory, for the 301 redirect map]

Contact

Talk to us now

WhatsApp is the primary channel and you already publish the number — which puts Studio Hall ahead of almost all of this batch. The form is the fallback, not the main route.

Address
Rua da Praça, 241 — Sala 501
Pedra Branca · Palhoça — SC
CEP [CONFIRM]
WhatsApp
+55 48 98422-3351
Email
[CONFIRM — no email is published on the current site]
Service area
Palhoça · Pedra Branca · Florianópolis · São José · Balneário Camboriú · Alphaville
Hours
[CONFIRM]

Get a quote →

Drawn locator: Pedra Branca, Palhoça, in Greater Florianópolis Schematic drawing with the mainland on the left, Santa Catarina island on the right and a marker over Pedra Branca in Palhoca. It is not a navigation map and no third-party map is loaded. Pedra Branca Palhoça · SC ILHA

Drawn locator. No third-party map loads before LGPD consent; on the published site this block becomes a link out to a maps app, not an iframe.

A note on the paid traffic

Your sitemap contains /lpgoogle and a live, indexed copy of it at /cópia-lp-google. An indexed duplicate of a paid landing page is a ranking problem and a measurement problem at once: it competes with the original and splits the signals. The fix is a 301 from the copy to the real landing page, coordinated with the campaigns’ final URLs so the ads do not break. Same family of problem: the privacy policy URL is /políticadeprivacidade, with accented characters — here it has become /politica-de-privacidade. [CONFIRM whether the campaign is live, the monthly spend, and who has access to the account — it changes the priority of the whole project]