Morro das Pedras · Florianópolis
Tô na AraraBrechó · Florianópolis
A densely hung clothes rail against a warm plaster wall, mixed garments on wooden hangers, natural side light. No people. Stock photograph used as a placeholder.

On the rail

every piece is one of a kind — when it goes, it goes.

[CONFIRM] new pieces on the rail today · updated at [CONFIRM]

The rail

Hung today

In reverse order of hanging — the last piece onto the rail is the first you see. Every tag carries the size, the measurements in centimetres, the condition grade, new or used, and the price.

One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 001

[CONFIRM]

Available

R$ [CONFIRM]

Size M [CONFIRM]

Condition: As new [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 002

[CONFIRM]

Available

R$ [CONFIRM]

Size G [CONFIRM]

Condition: Good [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 003

[CONFIRM]

Reserved

R$ [CONFIRM]

Size P [CONFIRM]

Condition: New without tags [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 004

[CONFIRM]

Available

R$ [CONFIRM]

Size GG [CONFIRM]

Condition: As new [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 005

[CONFIRM]

Sold

R$ [CONFIRM]

Size M [CONFIRM]

Condition: Good [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
Sold
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 006

[CONFIRM]

Available

R$ [CONFIRM]

Size U [CONFIRM]

Condition: New with tags [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 007

[CONFIRM]

Sold

R$ [CONFIRM]

Size G1 [CONFIRM]

Condition: As new [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
Sold
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 008

[CONFIRM]

Available

R$ [CONFIRM]

Size P [CONFIRM]

Condition: With marks [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
No piece here is real. The eight tags above show the structure and the three states — available, reserved and sold — and every field is open. On a resale lead this matters more than anywhere else: a stock photograph beside a piece number and a price reads as an item for sale, and someone will try to buy it. [CONFIRM the real stock, with photographs, measurements, grades and prices]
How long a reservation is held is a house rule and it belongs on the tag, not agreed in a private message. [CONFIRM the reservation policy]

Next drop

When the rail fills up again

In a shop where stock turns over one piece at a time, a schedule people can plan around is worth more than any ad budget — and it turns an Instagram habit into a channel you own.

Next hanging: [CONFIRM the day and time]

How often the rail is restocked [CONFIRM — daily? twice weekly? this sets the rhythm of the whole site]

The broadcast list is the sensitive part of this. It needs explicit, separable, revocable consent with an easy way out — and it must never be assembled from people who merely messaged asking about a piece. Asking the price of a dress is not signing up to a list.

Condition

The scale, published

Almost no brechó in Brazil publishes a condition scale. Publishing one does three things at once: it wins trust from people buying unseen, it cuts returns, and it is the difference between “a pile of second-hand clothes” and “a selection”.

New with tags

New, never worn, original tag still attached.

New with tags · 5/5

New without tags

New, never worn, tag removed.

New without tags · 4/5

As new

Worn a handful of times, no visible marks.

As new · 3/5

Good

Light wear consistent with use, always described on the piece.

Good · 2/5

With marks

Has one specific named flaw, photographed close up.

With marks · 1/5
The rule that makes the scale real: every piece below As New carries a close-up photograph of the mark. No exceptions. Wear that was described and photographed is not a defect; wear that was not, is — and the CDC art. 26 legal warranty applies to second-hand goods just the same.
This scale is a proposal, not yours. The five points have to match how the owner actually sorts pieces, because a scale she cannot apply every day does not survive a fortnight. [CONFIRM the real grades and the words she already uses]
New and used cannot mix without a label. Secondary sources say the shop sells both. If it does, every piece has to say which — it changes the price expectation, it changes the warranty position, and trust in everything else on the page depends on it. It is the single largest consumer-law exposure in this business model. [CONFIRM]

Browse

The right way round: size first

In a shop with one of everything, “what fits me” is the only filter that reliably returns something useful. Category comes after. And sold pieces stay visible with their prices — you can hide them, but showing them is the default.

Size
Condition
Category
 

One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 001

[CONFIRM]

Available

R$ [CONFIRM]

Size M [CONFIRM]

Condition: As new [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 002

[CONFIRM]

Available

R$ [CONFIRM]

Size G [CONFIRM]

Condition: Good [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 003

[CONFIRM]

Reserved

R$ [CONFIRM]

Size P [CONFIRM]

Condition: New without tags [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 004

[CONFIRM]

Available

R$ [CONFIRM]

Size GG [CONFIRM]

Condition: As new [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 005

[CONFIRM]

Sold

R$ [CONFIRM]

Size M [CONFIRM]

Condition: Good [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
Sold
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 006

[CONFIRM]

Available

R$ [CONFIRM]

Size U [CONFIRM]

Condition: New with tags [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 007

[CONFIRM]

Sold

R$ [CONFIRM]

Size G1 [CONFIRM]

Condition: As new [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
Sold
One of a kind STOCK A garment photographed on a hanger against a neutral ground, no people. STOCK PHOTOGRAPH — it is not a piece from the shop.

Piece no. 008

[CONFIRM]

Available

R$ [CONFIRM]

Size P [CONFIRM]

Condition: With marks [CONFIRM]

New or used: [CONFIRM]

Label: [CONFIRM]

Garment measurements (cm)
Bust[CONFIRM]
Waist[CONFIRM]
Hip[CONFIRM]
Length[CONFIRM]
Sizes G1, G2 and G3 sit on the same row as the others, at the same button size. Second-hand plus-size supply is genuinely scarce, and hiding it behind a “more” loses the customer who searched hardest for it. [CONFIRM which sizes the shop carries and how often they arrive]

Measurements and fit

The measurement matters more here than the size label

Older sizing runs differently, vintage runs differently again, and there is no second unit to exchange into. So every piece carries the measurements of the garment, in centimetres, measured flat.

“If you are unsure, message on WhatsApp and we will measure the piece for you.”

This is a real service promise and it does not go on the site without the owner agreeing to honour it. [CONFIRM]

STOCK A tape measure across a folded garment on a wooden table, seen from above, no people. Stock photograph used as a placeholder.
Where to measure the garment Outline drawing of a garment seen from the front, with four dashed lines crossing bust, waist and hip, and a fifth vertical line from shoulder to hem marking the length. Bust Waist Hip Length cm · Where to measure the garment
The shop’s reference chart
SizeBust (cm)Waist (cm)Hip (cm)
PP[CONFIRM][CONFIRM][CONFIRM]
P[CONFIRM][CONFIRM][CONFIRM]
M[CONFIRM][CONFIRM][CONFIRM]
G[CONFIRM][CONFIRM][CONFIRM]
GG[CONFIRM][CONFIRM][CONFIRM]
G1[CONFIRM][CONFIRM][CONFIRM]
G2[CONFIRM][CONFIRM][CONFIRM]
G3[CONFIRM][CONFIRM][CONFIRM]
No measurement has been invented. The table is built with the right structure and left empty on purpose. Measurements in centimetres on the piece are not just conversion: they are a required CDC disclosure, because a buyer has to be able to know what they are buying. [CONFIRM the shop’s reference measurements]

Consign

The half of the business nobody puts online

Supply is the ceiling on a brechó. People with good clothes sitting at home do not know how to bring them in, because no page explains it. This is that page.

What the shop accepts

Categories, sizes, season, and the minimum condition bar. [CONFIRM]

What the shop does not accept

Saying so saves two journeys and one awkward conversation. [CONFIRM]

Buy, consign or donate

Three different arrangements, and the site has to say which. [CONFIRM]

The split

The percentage, the payment terms and how the consignor is paid. [CONFIRM — no percentage has been written here]

How long a piece stays on the rail

And what happens to what does not sell. [CONFIRM]

Who is liable for loss or damage

Consignment is a contract, and this is the clause nobody writes until they need it. [CONFIRM]

Consignment is a commercial contract. No percentage, period or condition has been written on this page, because publishing an unconfirmed number creates an expectation that turns into an argument. And it is worth confirming with the accountant how invoicing treats consigned goods in a shop that ships nationwide. [CONFIRM]
STOCK Garments folded carefully in a cardboard box beside a wooden counter, no people. Stock photograph used as a placeholder.

The shop

Morro das Pedras, south of the island

The shop is off the main route, so the site has to sell the journey rather than merely give the address.

Rua Francisco Vieira, 358
Morro das Pedras · Florianópolis — SC
CEP [CONFIRM]
Monday to Friday09:30 – 18:00 [CONFIRM]
Saturday09:00 – 17:00 [CONFIRM]
SundayClosed [CONFIRM]
[CONFIRM]Campeche · min by car
[CONFIRM]Lagoa da Conceição · min by car
[CONFIRM]Centro · min by car
The address, postcode, hours, parking and accessibility all come from a secondary source and none has been confirmed with the shop. That is why the open/closed badge at the top of the page computes nothing — a confident status built on unconfirmed hours is the kind of small lie that sends someone driving out to Morro das Pedras for nothing. [CONFIRM address, postcode, hours, parking and accessibility]
STOCK Small, warmly lit clothing-shop interior with rails, a mirror and a wooden counter, no people. Stock photograph used as a placeholder.
Drawn locator: Morro das Pedras, south of Santa Catarina island Schematic drawing of the south of the island, with the Lagoa to the north, Campeche to the east and a marker on Morro das Pedras on the south-western coast. It is not a navigation map. LagoaCampecheMorro das PedrasArmacao Sul da Ilha · Florianópolis

Drawn locator. No third-party map loads before LGPD consent; on the published site this block becomes a link out to a maps app.

Shipping, exchanges and returns

The one-of-one problem, faced head on

This is where most brechós copy a normal shop’s text and promise something they cannot deliver.

Exchanging for another size is structurally impossible

There is no second unit. Copying a normal retailer’s exchange policy is promising what cannot be delivered. What genuinely exists is a refund, or credit toward another piece — and the site has to say so in those words. [CONFIRM which]

Right of regret — 7 days (CDC art. 49)

Every remote purchase gives seven calendar days from receipt to cancel, for any reason, with a full refund including outbound shipping. That applies to a brechó just the same. It belongs on the piece tag and at reservation, not only inside a policy page.

Legal warranty — on second-hand goods too (CDC art. 26)

Wear that was described and photographed is not a defect. Wear that was not described is. That is exactly why the condition scale and the flaw photograph are compliance infrastructure, not a design flourish.

Reservations

How long a piece is held and what happens when the hold expires [CONFIRM]. A rule written on the tag prevents the “but I asked first” conversation.

Shipping across Brazil

Carrier, cost, times by region and tracking [CONFIRM]. The shipping cost has to appear before the purchase decision, not after.

Hygiene

How pieces are cleaned before they go on the rail [CONFIRM]. “Higienizada” is a claim, not a mood — if it is said, it has to be true and described. Second-hand swimwear and underwear need their own policy, and it is the one place a hygiene restriction on the right of regret may be defensible — [CONFIRM with counsel before writing it].

Payment

Methods accepted, Pix included [CONFIRM]. At this size Pix is almost certainly the main one.

FAQ

What people ask before reserving

How do I reserve a piece?

Tap the tag and WhatsApp opens with the piece number already in the message — no need to explain which dress, no screenshot, no “the one from Tuesday”. [CONFIRM the shop’s WhatsApp — no number is dialled in this mockup]

How long is a reservation held?

[CONFIRM]. Whatever the window, it has to be written on the tag and be the same for everyone — that is what prevents the who-asked-first conversation.

What does each condition grade mean?

The scale has five points and it is published in full on the condition page. The rule that makes it real: every piece below As New carries a close-up photograph of the mark. [CONFIRM the shop’s real grades]

Are the clothes washed before sale?

[CONFIRM]. Nothing has been asserted here, because “higienizada” is a claim and not a mood: if it is said, it has to be true and described.

Can I return something that does not fit?

Exchanging for another size does not exist here — there is only one unit of each piece. What does exist is the 7-day right of regret (CDC art. 49) on any remote purchase, with a full refund including outbound shipping. And the best defence against a piece not fitting is measuring first: the measurements are on every tag, and you can ask the shop to measure again.

Do you ship?

A secondary source says yes, across Brazil. Carrier, cost, times and tracking [CONFIRM]. Shipping makes this a distance sale, and the whole CDC regime comes with it.

How often do new pieces arrive?

[CONFIRM] — and this is the answer that sets the rhythm of the whole site. A published schedule turns Instagram followers into a list the shop owns.

Do you take consignment?

[CONFIRM whether the shop buys, consigns or accepts donations]. No percentage and no period has been written on the consignment page, because consignment is a contract.

Are designer pieces authenticated?

[CONFIRM]. If no authentication process exists, the honest position is to describe the label as it appears and say so — and no brand name is published on a piece without the shop confirming it.

Do you sell new pieces too?

A secondary source says yes. If so, every piece has to say whether it is new or used, without exception. [CONFIRM]

How do I pay? Is there Pix?

Payment methods [CONFIRM]. At this size Pix is almost certainly the main one, but nothing has been written without confirmation.

One question for the first conversation

The lead list describes Tô na Arara as a “curated upscale vintage and independent fashion boutique”. Secondary sources describe a brechó that is a reference for affordable, good-quality fashion for all ages, with women’s, plus size and children’s, footwear, bags, beachwear and costume jewellery, new and used, shipping nationwide. Those are two different businesses, with two different photographic registers, two price framings and two different websites. The structure in this proposal serves either — what changes is the curation intensity, the price framing and the photography. [CONFIRM which one the owner believes she runs] Building the wrong one wastes the mockup.