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Jo CintraTailor Made Tours®
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A quiet terrace at dusk with an open view and no people — illustrative stock photograph

Descubra-se no mundo

Human curation, global connections, tailored service. Bespoke itineraries, full of meaning, that widen what you notice about a destination and about yourself.

Begin your journey →
Since 2013Founded by Jo Cintra, already a veteran of the sector.
Consultants who travelThe person selling the destination has been there — and knows the right season.
A global supplier network“Personal contacts across more than 500 travel companies.” [CONFIRM]
A 24-hour lineFor emergencies while a client is already travelling — option 5.
A desk beside a window — a placeholder, not a photograph of Jo Cintra Placeholder — no stock face stands in for her. [CONFIRM a real portrait + consent]

Jo Cintra

Four decades in travel before this agency existed.

“Mais do que planejar viagens, cultivamos relações, conhecimento e experiências construídas ao longo de décadas.”

She started in a travel agency at sixteen. She worked through every stage of the sector, from operations to full itinerary planning. She interned at an airline. She moved to Florianópolis. Later she lived in London, which “consolidated her global outlook”. She kept the business trading through crises and technological change — and bet on personalised travel built on relationship, close listening and specialist curation.

Every sentence above is quoted from your own page. Nothing has been added — and that is exactly why it works. This story is the strongest asset on the site and today it sits three clicks away, behind a nav item called “Sobre”.

What the service rests on

Three pillars, in your own words.

I

Global connections

Personal contacts across more than 500 travel companies: airlines, cruise lines, accommodation and ground support worldwide. [CONFIRM]

II

Market knowledge

Consultants who personally travel the destinations they sell, and who advise on the right season and the right way to see each place.

III

Bespoke experiences

Itineraries built for the individual — not packages adapted after the fact.

Featured destinations

Five destinations, carrying the copy you already wrote.

No card carries a price. You publish none, and you should not — bespoke pricing is the positioning.

Madri — illustrative stock photograph City & Energy

Madri

Spain — a capital que acorda tarde e dorme ainda mais tarde

See the destination → Nova Iorque — illustrative stock photograph City & Energy

Nova Iorque

USA — Their own published copy [CONFIRM]

See the destination → Paris — illustrative stock photograph Cultural Immersion

Paris

France — Their own published copy [CONFIRM]

See the destination → Maldivas — illustrative stock photograph Rest & Wellbeing

Maldivas

Malé — um arquipélago de 1.200 ilhas onde o oceano é o cenário e o silêncio é o maior luxo

See the destination → Tóquio — illustrative stock photograph Cultural Immersion

Tóquio

Japan — Their own published copy [CONFIRM]

See the destination →

Eight regions

The taxonomy is already good. What was missing was presenting it.

Africa — illustrative stock photograph

Africa

  • Cultura Ancestral
  • Safáris icônicos
  • Experiências autênticas
  • Ritmos e tradições
  • Natureza selvagem
 Central America & the Caribbean — illustrative stock photograph

Central America & the Caribbean

  • [CONFIRM]
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 North America — illustrative stock photograph

North America

  • [CONFIRM]
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 South America — illustrative stock photograph

South America

  • [CONFIRM]
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 Asia — illustrative stock photograph

Asia

  • [CONFIRM]
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 Europe — illustrative stock photograph

Europe

  • [CONFIRM]
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 Oceania — illustrative stock photograph

Oceania

  • [CONFIRM]
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 Middle East — illustrative stock photograph

Middle East

  • [CONFIRM]
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Find your Destination

This already exists on your site. It is curation, not a quiz.

A destination-finder journey, buried. Framed as curation — three questions a consultant would actually ask — it stops reading as a form and starts reading as the beginning of a conversation.

  • Question 1What do you want this trip to feel like?
  • Question 2How much time do you actually have?
  • Question 3What do you not want to repeat from the last trip?

[CONFIRM the real questions in your existing journey.] The three above are examples of the kind of question, not a reproduction of the existing tool.

What kind of trip?

One question at a time. This is not a form — it is the beginning of a conversation.

Team

Fifteen people, each with a name.

Note two functions: a two-person Events Department and a foreign-exchange desk. Both imply services the site never sells.

Real portrait
[CONFIRM + consent]
Jo CintraDirector
Real portrait
[CONFIRM + consent]
Maria C. EvangelistaDirector
Real portrait
[CONFIRM + consent]
Eduardo CintraDirector
Real portrait
[CONFIRM + consent]
Tatiana TrescherTravel Consultant
Real portrait
[CONFIRM + consent]
Luciane PereiraTravel Consultant
Real portrait
[CONFIRM + consent]
Michele MichelottoTravel Consultant
Real portrait
[CONFIRM + consent]
Andrea AlbertiOperations Support
Real portrait
[CONFIRM + consent]
Nelson SerejoForeign exchange
Real portrait
[CONFIRM + consent]
Lucas da SilvaFinance
Real portrait
[CONFIRM + consent]
Izabela TolottiEvents Department
Real portrait
[CONFIRM + consent]
Nelma LimaEvents Department
Real portrait
[CONFIRM + consent]
Jane CardosoIndependent Consultant
Real portrait
[CONFIRM + consent]
Myriam ChagasIndependent Consultant
Real portrait
[CONFIRM + consent]
Ana Blanco SoaresIndependent Consultant
Real portrait
[CONFIRM + consent]
Christiane LopesIndependent Consultant

[CONFIRM the roster is current before any name goes live], and no portrait publishes without consent. No stock face stands in for a real person anywhere on this site.

Honeymoons and Celebrations

“Cada começo merece ser celebrado.”

Inside this product sits the wedding gift registry — a genuinely differentiated mechanic almost no competitor offers, and today it is a single link on the homepage.

See the gift registry →

The registry takes money from third parties toward a future service. Before the page describes the mechanic: [CONFIRM the terms, the refund policy and how contributions are held]. That is not a formality — it is what separates a wedding gift from a risk to the guest.

A terrace overlooking water in late-afternoon light — illustrative stock photograph

Receptive in Santa Catarina — new page

You say you do it. The site has never sold it.

Your own About page says it in plain words: “serviços personalizados em viagens, turismo receptivo em Santa Catarina e eventos profissionais.” Neither of those last two has a page. An international agency, a Virtuoso partner or an event planner searching “luxury DMC Florianópolis” finds nothing of yours, in any language.

Ribeirão da Ilha — illustrative stock photograph
Ribeirão da Ilha — [CONFIRM]
Hercílio Luz bridge — illustrative stock photograph
Hercílio Luz bridge — [CONFIRM]
Lagoa do Peri — illustrative stock photograph
Lagoa do Peri — [CONFIRM]
  • Who it is sold toDirect to client, or to partner agencies? [CONFIRM]
  • Service area[CONFIRM]
  • Sample programmes[CONFIRM]
  • Serra Catarinense[CONFIRM]
  • Private boat days[CONFIRM]

No itinerary has been invented here — not one night, not one hotel, not one supplier. The structure is built and the content comes from you. Two new pages and an English and Spanish route into them open a channel your competitors structurally cannot copy: they are not from here.

A formally set corporate table in a coastal venue, warm light, no people — illustrative stock photograph

Professional events — new page

Two dedicated people, and nothing on sale.

Congresses, incentives, missions and corporate events. A B2B funnel kept separate from the leisure one — because the buyer is different, the lead time is different and the conversation is different.

Talk to the Events Department →

[CONFIRM the events product brief and how the enquiry is routed.]

Credentials

Four lines that are worth money — and not one of them is live.

Leading Hotels of the World

Named in your own copy as one of the “global networks” the agency is recognised in.

[CONFIRM — logo use requires written permission]
Virtuoso

The same. A registered mark of another organisation, with strict brand-use rules for member agencies.

[CONFIRM — logo use requires written permission]
CADASTUR

Registration with the Ministry of Tourism is required by law for travel agencies in Brazil. Your site does not display the number.

[CONFIRM]
CNPJ

Jo Cintra Viagens e Turismo. The number is not published.

[CONFIRM]

A claim in prose is not permission to reproduce a logo. Until there is confirmation of active membership and written logo-use permission, these stay as text — and no memberOf goes into the schema, because that would be a machine-readable assertion about someone else’s organisation.

Client stories

Three cards, three blanks.

An invented testimonial in a business built on personal trust is not a shortcut — it is the exact opposite of the product.

[CONFIRM — real testimonial required]

[CONFIRM]

[CONFIRM — real testimonial required]

[CONFIRM]

[CONFIRM — real testimonial required]

[CONFIRM]

Contact

Av. Rio Branco, 691 — 1st floor.

Parking: a convénio with ESTAR Estacionamento, Av. Osmar Cunha, 416 — Centro, entry via Av. Rio Branco, Mon–Fri 08:00–20:00. This stays. It is a small detail and exactly the kind of thing this clientele reads as competence.

Events enquiry

A separate funnel from the leisure one, on purpose.

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