Multi Open Shopping, Florianópolis/SC Hours: [CONFIRM]
Terra Maya — Curadoria SustentávelMulti Open Shopping · Florianópolis

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Brands

The curation is the product. It is also the most valuable search asset this shop owns — and the only one that cannot be published without permission.


Brands

Forty-odd brands, and not one of them written here

The curation is the product. It is also the most valuable search asset this shop owns — and the only one that cannot be published without permission.

Why a brands page is worth so much. People looking for natural cosmetics almost never search “natural cosmetics shop”: they search a brand name plus the city. Every brand the shop carries is a doorway that does not currently exist. A 2020 article spoke of more than 40 brands, Brazilian and imported from Germany, Italy, the USA, Lithuania and Sweden. [CONFIRM the current list]
No brand name has been written on this page, and that is deliberate. A third party’s mark is a third party’s property: publishing the list needs written permission from each supplier, and several distribution agreements have a clause about exactly this. It is the first thing to ask for and it usually comes back quickly, because it suits both sides. [CONFIRM permission brand by brand]
PLACEHOLDER-prateleira-curadoria.jpgPale wooden shelving holding dozens of small packages. Stock image, placeholder.
PLACEHOLDER-parede-potes.jpgA dark apothecary wall with jars lined up. Stock image, placeholder.

[CONFIRM brand name]

Country and category [CONFIRM]

[CONFIRM brand name]

Country and category [CONFIRM]

[CONFIRM brand name]

Country and category [CONFIRM]

[CONFIRM brand name]

Country and category [CONFIRM]

[CONFIRM brand name]

Country and category [CONFIRM]

[CONFIRM brand name]

Country and category [CONFIRM]

[CONFIRM brand name]

Country and category [CONFIRM]

[CONFIRM brand name]

Country and category [CONFIRM]

What the shop sells

Categories

The structure is ready and the content comes from you. No brand and no price has been written.

PLACEHOLDER-oleo-corporal.jpgIllustrative stock image for the Skincare category. Placeholder.
What the shop sells

Skincare

Cleansing, moisturising, oils and serums. [CONFIRM the lines the shop actually carries]

PLACEHOLDER-pote-detalhe.jpgIllustrative stock image for the Bath and body category. Placeholder.
What the shop sells

Bath and body

Soap, deodorant, solid shampoo and refills. [CONFIRM]

PLACEHOLDER-maos-conta-gotas.jpgIllustrative stock image for the Aromatherapy category. Placeholder.
What the shop sells

Aromatherapy

Essential oils and blends. Anything claiming a therapeutic use falls under a different rule — see the sustainability page. [CONFIRM]

PLACEHOLDER-calcado.jpgIllustrative stock image for the Footwear category. Placeholder.
What the shop sells

Footwear

Footwear in alternatives to animal leather. [CONFIRM the materials and the brands]

PLACEHOLDER-loja-arara.jpgIllustrative stock image for the Accessories category. Placeholder.
What the shop sells

Accessories

Bags, wallets and sunglasses. [CONFIRM]

PLACEHOLDER-ingredientes-terra.jpgIllustrative stock image for the Home category. Placeholder.
What the shop sells

Home

Household cleaning and refills. [CONFIRM]

PLACEHOLDER-plantas.jpgIllustrative stock image for the Pet category. Placeholder.
What the shop sells

Pet

A line for animals. [CONFIRM whether the shop still carries it]

PLACEHOLDER-ambiente-botanico.jpgIllustrative stock image for the Gifts category. Placeholder.
What the shop sells

Gifts

Kits and gift cards. [CONFIRM whether these exist]

Sustainability

What can be proved, and what cannot

A shop that sells sustainability is a shop that will be held to it. The difference between a strong argument and a problem is the evidence.

Environmental advertising is regulated. CONAR treats environmental claims under their own standard: a claim must be truthful, accurate, relevant and provable, and must not imply a greater benefit than the real one. The CDC (arts. 30, 31 and 37) makes advertising binding on the supplier. In practice: every green sentence on this site needs a document behind it before it goes up.
And cosmetics carry their own rules. Personal hygiene products, cosmetics and perfumes are regulated by ANVISA, with registration and labelling requirements. A therapeutic claim — to treat, cure or relieve a symptom — changes the product’s category and cannot be made for a cosmetic. That counts double in aromatherapy. [CONFIRM the wording each supplier authorises]
PLACEHOLDER-ingredientes-terra.jpgA scoop of dark substrate and seeds in side light. Stock image, placeholder.

Packaging and refills

Refilling is the easiest practice to prove: either the shop takes the jar back and refills it, or it does not. [CONFIRM whether there is a refill station and for which products]

Where the ingredients come from

Direct import from Germany, Italy, the USA, Lithuania and Sweden was reported in 2020. Importing has a footprint too, and an honest shop says so rather than hiding it. [CONFIRM the current list]

Animal testing

Several Brazilian states ban animal testing for cosmetics. That changes what a cruelty free mark means here, and it is worth explaining rather than just displaying. [CONFIRM]

What the shop cannot guarantee

Saying this out loud is what separates a policy from a slogan. [CONFIRM the limits the shop accepts]

Contact

Talk to Terra Maya

One channel we were given, and more work to do before it is a real one.

Instagram

The profile you gave us. It sits behind a login wall, so anyone without an account reads nothing.

@terramayacuradoria

WhatsApp

A number circulates on a business directory, but it did not come from you — and in that same record the website and the address are wrong. No scraped number went into a button on this site.

[CONFIRM]

E-mail

A shop in a mall gets corporate gift enquiries by e-mail, and that does not fit in a DM.

[CONFIRM]

Shop

Multi Open Shopping. The unit, the floor and the hours: to be confirmed.

[CONFIRM]

Send a message

A demonstration: no server and no configured recipient. Nothing leaves the browser.

PLACEHOLDER-prateleira-curadoria.jpgPale wooden shelving holding dozens of small packages. Stock image, placeholder.
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