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What the shop sells
Skincare
Cleansing, moisturising, oils and serums. [CONFIRM the lines the shop actually carries]
Home · Products
Products
The structure is ready and the content comes from you. No brand and no price has been written.
What the shop sells
Categories
The structure is ready and the content comes from you. No brand and no price has been written.
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What the shop sells
Bath and body
Soap, deodorant, solid shampoo and refills. [CONFIRM]
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What the shop sells
Aromatherapy
Essential oils and blends. Anything claiming a therapeutic use falls under a different rule — see the sustainability page. [CONFIRM]
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What the shop sells
Footwear
Footwear in alternatives to animal leather. [CONFIRM the materials and the brands]
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What the shop sells
Accessories
Bags, wallets and sunglasses. [CONFIRM]
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What the shop sells
Home
Household cleaning and refills. [CONFIRM]
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What the shop sells
Pet
A line for animals. [CONFIRM whether the shop still carries it]
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What the shop sells
Gifts
Kits and gift cards. [CONFIRM whether these exist]
The four words
Organic, vegan, cruelty free, natural
These are the four words that sell this category — and the four that cause the most trouble when they appear with nothing behind them.
Organic
Depends on certification by an accredited body, product by product. It is not a marketing adjective.
Evidence: [CONFIRM certificate]
Vegan
No animal-derived ingredient. A vegan mark is issued by a certifier and applies per product, not per shop.
Evidence: [CONFIRM certificate]
Cruelty free
Not tested on animals. Several Brazilian states ban animal testing for cosmetics, which changes what the mark signifies here.
Evidence: [CONFIRM certificate]
Natural
The slipperiest of the four: it has no single legal definition. Which is why this site describes what is inside instead of repeating the adjective.
Evidence: [CONFIRM certificate]
None of these four words appears anywhere on this site as a settled claim. A March 2020 article records the shop saying that “most products are organic”, that they are “99% vegan” and that “all are cruelty free”. That is five and a half years old, it did not come from the shop to us, and a catalogue percentage moves every time a new supplier arrives. Republishing it as today’s fact would be misleading advertising if it were wrong — CDC arts. 30 and 37.
The right move is the opposite, and it sells better: say which lines are certified, by whom and since when. A named mark with a year beats “99% vegan” in any reading.
Brands
Forty-odd brands, and not one of them written here
The curation is the product. It is also the most valuable search asset this shop owns — and the only one that cannot be published without permission.
Why a brands page is worth so much. People looking for natural cosmetics almost never search “natural cosmetics shop”: they search a brand name plus the city. Every brand the shop carries is a doorway that does not currently exist. A 2020 article spoke of more than 40 brands, Brazilian and imported from Germany, Italy, the USA, Lithuania and Sweden. [CONFIRM the current list]
No brand name has been written on this page, and that is deliberate. A third party’s mark is a third party’s property: publishing the list needs written permission from each supplier, and several distribution agreements have a clause about exactly this. It is the first thing to ask for and it usually comes back quickly, because it suits both sides. [CONFIRM permission brand by brand]
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Frequently asked
What people ask before coming to the shop
Where is the shop?
At Multi Open Shopping in Florianópolis. The unit and floor inside the centre [CONFIRM] — and that is the question that arrives most often by message for a shop inside a mall, so it belongs in the footer of every page.
Do you sell online?
A shop is live at terramaya.com.br, but we could not confirm it belongs to the same company and it does not mention Florianópolis anywhere. [CONFIRM] If it is yours, click and collect is the obvious fit.
Are all the products vegan?
This site does not claim that. A March 2020 article records the shop saying “99% vegan”, but five and a half years on, with suppliers coming and going, that percentage cannot be republished as today’s fact. [CONFIRM product by product] What works better is marking each line on the shelf and on the page.
And organic? Is there a certificate?
Organic depends on certification by an accredited body and applies per product, not per shop. [CONFIRM which lines are certified, by which certifier and since when]
Which brands do you carry?
The list is the shop’s best search asset and it is not written here, because a third party’s mark needs written permission from the supplier. [CONFIRM the list and the permission]
Can I bring my jar and refill it?
Refilling is the easiest practice to prove and the one that builds the most loyalty. [CONFIRM whether there is a refill station and for which products]
Do you accept Pix?
Pix is the dominant method in Brazilian retail and the answer is almost always yes, but nothing has been confirmed by you. [CONFIRM the payment methods]
Is this Terra Maya’s official site?
No. It is a speculative mockup. The profile we were given sits behind a login wall, the domain the press points at does not resolve, and no price, brand or certification was invented to fill the page.