Packaging and refills
Refilling is the easiest practice to prove: either the shop takes the jar back and refills it, or it does not. [CONFIRM whether there is a refill station and for which products]
Home · Sustainability
Sustainability
A shop that sells sustainability is a shop that will be held to it. The difference between a strong argument and a problem is the evidence.
Sustainability
What can be proved, and what cannot
A shop that sells sustainability is a shop that will be held to it. The difference between a strong argument and a problem is the evidence.
Environmental advertising is regulated. CONAR treats environmental claims under their own standard: a claim must be truthful, accurate, relevant and provable, and must not imply a greater benefit than the real one. The CDC (arts. 30, 31 and 37) makes advertising binding on the supplier. In practice: every green sentence on this site needs a document behind it before it goes up.
And cosmetics carry their own rules. Personal hygiene products, cosmetics and perfumes are regulated by ANVISA, with registration and labelling requirements. A therapeutic claim — to treat, cure or relieve a symptom — changes the product’s category and cannot be made for a cosmetic. That counts double in aromatherapy. [CONFIRM the wording each supplier authorises]
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Where the ingredients come from
Direct import from Germany, Italy, the USA, Lithuania and Sweden was reported in 2020. Importing has a footprint too, and an honest shop says so rather than hiding it. [CONFIRM the current list]
Animal testing
Several Brazilian states ban animal testing for cosmetics. That changes what a cruelty free mark means here, and it is worth explaining rather than just displaying. [CONFIRM]
What the shop cannot guarantee
Saying this out loud is what separates a policy from a slogan. [CONFIRM the limits the shop accepts]
The four words
Organic, vegan, cruelty free, natural
These are the four words that sell this category — and the four that cause the most trouble when they appear with nothing behind them.
Organic
Depends on certification by an accredited body, product by product. It is not a marketing adjective.
Evidence: [CONFIRM certificate]
Vegan
No animal-derived ingredient. A vegan mark is issued by a certifier and applies per product, not per shop.
Evidence: [CONFIRM certificate]
Cruelty free
Not tested on animals. Several Brazilian states ban animal testing for cosmetics, which changes what the mark signifies here.
Evidence: [CONFIRM certificate]
Natural
The slipperiest of the four: it has no single legal definition. Which is why this site describes what is inside instead of repeating the adjective.
Evidence: [CONFIRM certificate]
None of these four words appears anywhere on this site as a settled claim. A March 2020 article records the shop saying that “most products are organic”, that they are “99% vegan” and that “all are cruelty free”. That is five and a half years old, it did not come from the shop to us, and a catalogue percentage moves every time a new supplier arrives. Republishing it as today’s fact would be misleading advertising if it were wrong — CDC arts. 30 and 37.
The right move is the opposite, and it sells better: say which lines are certified, by whom and since when. A named mark with a year beats “99% vegan” in any reading.
Brands
Forty-odd brands, and not one of them written here
The curation is the product. It is also the most valuable search asset this shop owns — and the only one that cannot be published without permission.
Why a brands page is worth so much. People looking for natural cosmetics almost never search “natural cosmetics shop”: they search a brand name plus the city. Every brand the shop carries is a doorway that does not currently exist. A 2020 article spoke of more than 40 brands, Brazilian and imported from Germany, Italy, the USA, Lithuania and Sweden. [CONFIRM the current list]
No brand name has been written on this page, and that is deliberate. A third party’s mark is a third party’s property: publishing the list needs written permission from each supplier, and several distribution agreements have a clause about exactly this. It is the first thing to ask for and it usually comes back quickly, because it suits both sides. [CONFIRM permission brand by brand]
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Frequently asked
What people ask before coming to the shop
Where is the shop?
At Multi Open Shopping in Florianópolis. The unit and floor inside the centre [CONFIRM] — and that is the question that arrives most often by message for a shop inside a mall, so it belongs in the footer of every page.
Do you sell online?
A shop is live at terramaya.com.br, but we could not confirm it belongs to the same company and it does not mention Florianópolis anywhere. [CONFIRM] If it is yours, click and collect is the obvious fit.
Are all the products vegan?
This site does not claim that. A March 2020 article records the shop saying “99% vegan”, but five and a half years on, with suppliers coming and going, that percentage cannot be republished as today’s fact. [CONFIRM product by product] What works better is marking each line on the shelf and on the page.
And organic? Is there a certificate?
Organic depends on certification by an accredited body and applies per product, not per shop. [CONFIRM which lines are certified, by which certifier and since when]
Which brands do you carry?
The list is the shop’s best search asset and it is not written here, because a third party’s mark needs written permission from the supplier. [CONFIRM the list and the permission]
Can I bring my jar and refill it?
Refilling is the easiest practice to prove and the one that builds the most loyalty. [CONFIRM whether there is a refill station and for which products]
Do you accept Pix?
Pix is the dominant method in Brazilian retail and the answer is almost always yes, but nothing has been confirmed by you. [CONFIRM the payment methods]
Is this Terra Maya’s official site?
No. It is a speculative mockup. The profile we were given sits behind a login wall, the domain the press points at does not resolve, and no price, brand or certification was invented to fill the page.