STOCK
Dry
“Total freedom to sweat.”
their line, in Portuguese: “Liberdade total para suar.”
Soft, stretchy and breathable
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
The lines
Five fabrics, five promises
This is the brand’s most defensible asset and today it sits at the third level of a mega-menu, behind four simultaneous discount tiers. Here it is the primary shopping interface. A brand that engineered five fabrics and can explain the difference is not competing on price with anyone.
STOCK
Soft
“To stretch as if you were wearing nothing at all.”
their line, in Portuguese: “Para esticar o corpo como se estivesse sem nada.”
Soft and flexible
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
STOCK
Fresh+
“To give everything, in any activity.”
their line, in Portuguese: “Para entregar tudo, em qualquer atividade.”
Firm, in the right measure
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
STOCK
Compress
“To train with everything held in place.”
their line, in Portuguese: “Para treinar com tudo no lugar.”
Firm, with high compression
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
STOCK
Pump
“To lift the body and the look.”
their line, in Portuguese: “Pra levantar o corpo e o estilo.”
Sculpting, with support
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
| Dry | Soft | Fresh+ | Compress | Pump | |
|---|---|---|---|---|---|
| Compression | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Opacity | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Stretch | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Breathability | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Weight | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Best use | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Composition | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
No technical specification has been invented. Compression, opacity, stretch, breathability and weight are exactly the rows this table needs — and every cell is open, because a compression figure invented to fill a grid is a performance claim. [CONFIRM the real values for each line, and whether any testing supports them] Fibre composition and country of origin are Brazilian textile labelling requirements and must appear on the product page [CONFIRM].
Shop
The pieces
Only the four products and the four prices you actually publish. The rest of the catalogue goes in later, in the Shopify theme.
STOCK
Fresh+
Bodysuit Open Fresh
Dark Coffee
R$ 318,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
BEST SELLERSTOCK
Fresh+
Jumpsuit Open Fresh
Dark Coffee
R$ 408,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
STOCK
Soft
Bodysuit Open Soft
Merlot
R$ 318,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
BEST SELLERSTOCK
Soft
Jumpsuit Open Soft
Merlot
R$ 408,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
These are the only prices in this mockup. Bodysuit Open Fresh and Bodysuit Open Soft at R$ 318,00; Jumpsuit Open Fresh and Jumpsuit Open Soft at R$ 408,00; gift wrapping at R$ 8,00; free shipping over R$ 600,00. No other price, size, stock level or colourway has been written. [CONFIRM the full catalogue with prices, size runs and colours]
On the discounts, as a question rather than a correction. Four Morning Sale tiers (10/20/30/40%), the PRIMEIRA4AM coupon, a LAST CALL flag on the sweatshirts and the free-shipping threshold all run at once. That is legal, and three things need checking: (a) every discounted price must show the genuine prior price, and it must actually have been charged; (b) “on selected items” must be resolvable — a customer has to be able to see which; (c) strategically, a brand whose thesis is engineered fabric and community is spending its homepage on price. This mockup has not “fixed” any of that — it has put the question. [CONFIRM]
Fit and sizing
The question of fit
In activewear the purchase decision is one thing: will it fit, and will it hold? This is the layer that reduces returns and the one the current site does not have in any usable form — and you are already paying for a returns platform.
- Model reference: “the model is 1.7X m and wears size M” [CONFIRM the height and size of each model, per photograph]
- Between two sizes: the recommendation changes per line — a Compress and a Soft do not behave the same. [CONFIRM the recommendation for each line]
- See-through. It is the most-asked question about light-coloured leggings, and answering it honestly is a trust asset, not a risk. Each line needs its own opacity note. [CONFIRM line by line]
- Rise, per style [CONFIRM]
No measurement has been invented. The table below has the right structure — bust, waist, hip and inseam in centimetres — and it is empty on purpose. Sizing information is a required CDC disclosure as well as a UX feature: the customer has to be able to know what they are buying. [CONFIRM the real measurements]
| Size | Bust (cm) | Waist (cm) | Hip (cm) | Inseam (cm) |
|---|---|---|---|---|
| PP | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| P | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| M | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| G | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| GG | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
Newsletter
Before the sun, once a week
Marketing consent cannot ride along with checkout and cannot be pre-ticked (LGPD art. 8). Here it is separate, has its own stated purpose, and is revocable.