FREE SHIPPING over R$ 600,00 PRIMEIRA4AM on selected items [CONFIRM which]
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THE 4AM CULTURE
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The pieces

Only the four products and the four prices you actually publish. The rest of the catalogue goes in later, in the Shopify theme.

STOCK A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product. A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product.
Fresh+

Bodysuit Open Fresh

Dark Coffee

R$ 318,00

Compression[CONFIRM]

Sizes

  • PP[CONFIRM]
  • P[CONFIRM]
  • M[CONFIRM]
  • G[CONFIRM]
  • GG[CONFIRM]
View piece
BEST SELLERSTOCK A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product. A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product.
Fresh+

Jumpsuit Open Fresh

Dark Coffee

R$ 408,00

Compression[CONFIRM]

Sizes

  • PP[CONFIRM]
  • P[CONFIRM]
  • M[CONFIRM]
  • G[CONFIRM]
  • GG[CONFIRM]
View piece
STOCK A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product. A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product.
Soft

Bodysuit Open Soft

Merlot

R$ 318,00

Compression[CONFIRM]

Sizes

  • PP[CONFIRM]
  • P[CONFIRM]
  • M[CONFIRM]
  • G[CONFIRM]
  • GG[CONFIRM]
View piece
BEST SELLERSTOCK A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product. A piece of women’s activewear photographed on a dark ground, no face in frame. Stock photograph — it is not a 4am product.
Soft

Jumpsuit Open Soft

Merlot

R$ 408,00

Compression[CONFIRM]

Sizes

  • PP[CONFIRM]
  • P[CONFIRM]
  • M[CONFIRM]
  • G[CONFIRM]
  • GG[CONFIRM]
View piece
These are the only prices in this mockup. Bodysuit Open Fresh and Bodysuit Open Soft at R$ 318,00; Jumpsuit Open Fresh and Jumpsuit Open Soft at R$ 408,00; gift wrapping at R$ 8,00; free shipping over R$ 600,00. No other price, size, stock level or colourway has been written. [CONFIRM the full catalogue with prices, size runs and colours]
On the discounts, as a question rather than a correction. Four Morning Sale tiers (10/20/30/40%), the PRIMEIRA4AM coupon, a LAST CALL flag on the sweatshirts and the free-shipping threshold all run at once. That is legal, and three things need checking: (a) every discounted price must show the genuine prior price, and it must actually have been charged; (b) “on selected items” must be resolvable — a customer has to be able to see which; (c) strategically, a brand whose thesis is engineered fabric and community is spending its homepage on price. This mockup has not “fixed” any of that — it has put the question. [CONFIRM]

The lines

Five fabrics, five promises

This is the brand’s most defensible asset and today it sits at the third level of a mega-menu, behind four simultaneous discount tiers. Here it is the primary shopping interface. A brand that engineered five fabrics and can explain the difference is not competing on price with anyone.

STOCK Macro of a fine breathable technical knit, fabric only, on a dark ground. Stock photograph used as a placeholder.

Dry

“Total freedom to sweat.”

their line, in Portuguese: “Liberdade total para suar.”

Soft, stretchy and breathable

Compression[CONFIRM]

Best for

Yoga/PilatesTrainingRunningOff-duty
See pieces
STOCK Macro of a smooth matte four-way stretch knit, fabric only. Stock photograph used as a placeholder.

Soft

“To stretch as if you were wearing nothing at all.”

their line, in Portuguese: “Para esticar o corpo como se estivesse sem nada.”

Soft and flexible

Compression[CONFIRM]

Best for

Yoga/PilatesTrainingRunningOff-duty
See pieces
STOCK Macro of a firm-handed technical knit, fabric only, on a dark ground. Stock photograph used as a placeholder.

Fresh+

“To give everything, in any activity.”

their line, in Portuguese: “Para entregar tudo, em qualquer atividade.”

Firm, in the right measure

Compression[CONFIRM]

Best for

Yoga/PilatesTrainingRunningOff-duty
See pieces
STOCK Macro of a dense ribbed compression knit, fabric only. Stock photograph used as a placeholder.

Compress

“To train with everything held in place.”

their line, in Portuguese: “Para treinar com tudo no lugar.”

Firm, with high compression

Compression[CONFIRM]

Best for

Yoga/PilatesTrainingRunningOff-duty
See pieces
STOCK Macro of a sculpting double-knit, fabric only, on a dark ground. Stock photograph used as a placeholder.

Pump

“To lift the body and the look.”

their line, in Portuguese: “Pra levantar o corpo e o estilo.”

Sculpting, with support

Compression[CONFIRM]

Best for

Yoga/PilatesTrainingRunningOff-duty
See pieces
Comparison of the five lines
 DrySoftFresh+CompressPump
Compression[CONFIRM][CONFIRM][CONFIRM][CONFIRM][CONFIRM]
Opacity[CONFIRM][CONFIRM][CONFIRM][CONFIRM][CONFIRM]
Stretch[CONFIRM][CONFIRM][CONFIRM][CONFIRM][CONFIRM]
Breathability[CONFIRM][CONFIRM][CONFIRM][CONFIRM][CONFIRM]
Weight[CONFIRM][CONFIRM][CONFIRM][CONFIRM][CONFIRM]
Best use[CONFIRM][CONFIRM][CONFIRM][CONFIRM][CONFIRM]
Composition[CONFIRM][CONFIRM][CONFIRM][CONFIRM][CONFIRM]
No technical specification has been invented. Compression, opacity, stretch, breathability and weight are exactly the rows this table needs — and every cell is open, because a compression figure invented to fill a grid is a performance claim. [CONFIRM the real values for each line, and whether any testing supports them] Fibre composition and country of origin are Brazilian textile labelling requirements and must appear on the product page [CONFIRM].

Fit and sizing

The question of fit

In activewear the purchase decision is one thing: will it fit, and will it hold? This is the layer that reduces returns and the one the current site does not have in any usable form — and you are already paying for a returns platform.

  • Model reference: “the model is 1.7X m and wears size M” [CONFIRM the height and size of each model, per photograph]
  • Between two sizes: the recommendation changes per line — a Compress and a Soft do not behave the same. [CONFIRM the recommendation for each line]
  • See-through. It is the most-asked question about light-coloured leggings, and answering it honestly is a trust asset, not a risk. Each line needs its own opacity note. [CONFIRM line by line]
  • Rise, per style [CONFIRM]
No measurement has been invented. The table below has the right structure — bust, waist, hip and inseam in centimetres — and it is empty on purpose. Sizing information is a required CDC disclosure as well as a UX feature: the customer has to be able to know what they are buying. [CONFIRM the real measurements]
STOCK A tape measure and a folded pair of leggings on a flat surface, seen from above, no people. Stock photograph used as a placeholder.
Measurement chart in centimetres
SizeBust (cm)Waist (cm)Hip (cm)Inseam (cm)
PP[CONFIRM][CONFIRM][CONFIRM][CONFIRM]
P[CONFIRM][CONFIRM][CONFIRM][CONFIRM]
M[CONFIRM][CONFIRM][CONFIRM][CONFIRM]
G[CONFIRM][CONFIRM][CONFIRM][CONFIRM]
GG[CONFIRM][CONFIRM][CONFIRM][CONFIRM]

Shipping and returns

Said plainly, above the footer

This is a conversion section, not a legal one. Clarity here reduces cart abandonment directly.

Free shipping over R$ 600,00

This threshold is yours and it is a genuine, non-eroding incentive. One thing is missing: is it calculated before or after discounts? [CONFIRM]

Right of regret — 7 days (CDC art. 49)

A purchase made away from the premises gives the customer seven calendar days from receipt to cancel, for any reason, with a full refund of everything paid — outbound shipping included. It is not a courtesy, it is law, and it has to be stated in plain language on the product page and at checkout, not only inside a policy page.

Legal warranty — 30 and 90 days (CDC art. 26)

Thirty days for non-durable goods and ninety for durable ones, against defects. It is separate from the goodwill exchange policy, and the goodwill policy must not be presented as if it were the legal minimum.

Size exchanges

The window, the tags-and-unworn condition, and who pays return postage in each scenario (defect, regret, size exchange) [CONFIRM]. The flow runs on Troque Commerce [CONFIRM how it works in practice].

Delivery times

By region, carrier, tracking and what happens on a failed delivery [CONFIRM].

Gift wrapping — R$ 8,00

A price you publish.

Newsletter

Before the sun, once a week

Marketing consent cannot ride along with checkout and cannot be pre-ticked (LGPD art. 8). Here it is separate, has its own stated purpose, and is revocable.
Which size am I?