STOCK
Dry
“Total freedom to sweat.”
their line, in Portuguese: “Liberdade total para suar.”
Soft, stretchy and breathable
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
04:00
For the ones who are up before the sun
Clothing for yoga, training and running.
About the line that sits in your meta description
“a maior comunidade de mulheres que acordam antes do sol nascer” — “the largest community of women who get up before the sun rises”
It is the best line on the site and today it is hidden in a meta description, where nobody reads it. But promoting it to an H1 changes what it is: “the largest” stops being a description and becomes a market-leadership claim, which has to be defensible under CDC art. 37. So the H1 above describes the community instead of superlativising it, and the original line appears here as a quotation. [CONFIRM how the superlative is substantiated — or replace it with a description of the community rather than a superlative about its size] No member count, customer count or “no. 1” has been added, because you publish none.
The lines
Five fabrics, five promises
This is the brand’s most defensible asset and today it sits at the third level of a mega-menu, behind four simultaneous discount tiers. Here it is the primary shopping interface. A brand that engineered five fabrics and can explain the difference is not competing on price with anyone.
STOCK
Soft
“To stretch as if you were wearing nothing at all.”
their line, in Portuguese: “Para esticar o corpo como se estivesse sem nada.”
Soft and flexible
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
STOCK
Fresh+
“To give everything, in any activity.”
their line, in Portuguese: “Para entregar tudo, em qualquer atividade.”
Firm, in the right measure
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
STOCK
Compress
“To train with everything held in place.”
their line, in Portuguese: “Para treinar com tudo no lugar.”
Firm, with high compression
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
STOCK
Pump
“To lift the body and the look.”
their line, in Portuguese: “Pra levantar o corpo e o estilo.”
Sculpting, with support
Compression[CONFIRM]Best for
Yoga/PilatesTrainingRunningOff-duty
| Dry | Soft | Fresh+ | Compress | Pump | |
|---|---|---|---|---|---|
| Compression | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Opacity | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Stretch | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Breathability | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Weight | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Best use | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Composition | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
No technical specification has been invented. Compression, opacity, stretch, breathability and weight are exactly the rows this table needs — and every cell is open, because a compression figure invented to fill a grid is a performance claim. [CONFIRM the real values for each line, and whether any testing supports them] Fibre composition and country of origin are Brazilian textile labelling requirements and must appear on the product page [CONFIRM].
Shop
The pieces
Only the four products and the four prices you actually publish. The rest of the catalogue goes in later, in the Shopify theme.
STOCK
Fresh+
Bodysuit Open Fresh
Dark Coffee
R$ 318,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
BEST SELLERSTOCK
Fresh+
Jumpsuit Open Fresh
Dark Coffee
R$ 408,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
STOCK
Soft
Bodysuit Open Soft
Merlot
R$ 318,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
BEST SELLERSTOCK
Soft
Jumpsuit Open Soft
Merlot
R$ 408,00
Compression[CONFIRM]Sizes
- PP[CONFIRM]
- P[CONFIRM]
- M[CONFIRM]
- G[CONFIRM]
- GG[CONFIRM]
These are the only prices in this mockup. Bodysuit Open Fresh and Bodysuit Open Soft at R$ 318,00; Jumpsuit Open Fresh and Jumpsuit Open Soft at R$ 408,00; gift wrapping at R$ 8,00; free shipping over R$ 600,00. No other price, size, stock level or colourway has been written. [CONFIRM the full catalogue with prices, size runs and colours]
On the discounts, as a question rather than a correction. Four Morning Sale tiers (10/20/30/40%), the PRIMEIRA4AM coupon, a LAST CALL flag on the sweatshirts and the free-shipping threshold all run at once. That is legal, and three things need checking: (a) every discounted price must show the genuine prior price, and it must actually have been charged; (b) “on selected items” must be resolvable — a customer has to be able to see which; (c) strategically, a brand whose thesis is engineered fabric and community is spending its homepage on price. This mockup has not “fixed” any of that — it has put the question. [CONFIRM]
Fit and sizing
The question of fit
In activewear the purchase decision is one thing: will it fit, and will it hold? This is the layer that reduces returns and the one the current site does not have in any usable form — and you are already paying for a returns platform.
- Model reference: “the model is 1.7X m and wears size M” [CONFIRM the height and size of each model, per photograph]
- Between two sizes: the recommendation changes per line — a Compress and a Soft do not behave the same. [CONFIRM the recommendation for each line]
- See-through. It is the most-asked question about light-coloured leggings, and answering it honestly is a trust asset, not a risk. Each line needs its own opacity note. [CONFIRM line by line]
- Rise, per style [CONFIRM]
No measurement has been invented. The table below has the right structure — bust, waist, hip and inseam in centimetres — and it is empty on purpose. Sizing information is a required CDC disclosure as well as a UX feature: the customer has to be able to know what they are buying. [CONFIRM the real measurements]
| Size | Bust (cm) | Waist (cm) | Hip (cm) | Inseam (cm) |
|---|---|---|---|---|
| PP | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| P | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| M | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| G | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| GG | [CONFIRM] | [CONFIRM] | [CONFIRM] | [CONFIRM] |
Collections
The names are already good
Morning Beat, Brown Luv, Fôlego, Always On, Open, Kits Hits 4am, Inverno — strong names, under-merchandised today. [CONFIRM the pieces in each collection]
The culture
But do you really get up at 4 in the morning?
It is the best question on your site, it is yours, and today it is a small tile near the footer. Here it gets a full band and a real answer: what 4am means, where the name came from, who the community is, and why the fabrics are engineered the way they are.
The copy for this section is yours —
/pages/about-us already exists and already tells part of it. [CONFIRM the answer you want to give here, and the blog post to link] Nothing has been written in your place.
The community
Five customers, with a name and a city
Exactly the five testimonials you already publish, with the attributions you publish. No sixth has been invented.
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
No rating, no review count, no “X thousand customers”. You publish none of those numbers, so none appears here — and there is no AggregateRating or Review markup in the JSON-LD either. Each testimonial goes in verbatim, as you publish it. [CONFIRM the exact wording of each] An Instagram UGC wall goes in only with written image-rights consent [CONFIRM].
The 4am Zone
The membership programme
It exists, it has its own page, and today it is a footer link.
What it is, what it costs, what a member gets and how to join are all open [CONFIRM]. Two things depend on the answer: if it is paid or recurring, its billing terms and the CDC art. 49 right of regret belong in this block; if it is free, just say so — and free is a better story.
Our stores
Florianópolis and Porto Alegre
Two physical stores are an enormous trust asset for an online clothing brand, and today they are a text link in the footer.
STOCK
STOCK
Full addresses and hours [CONFIRM]. The two WhatsApp numbers below are correctly formed and do connect — they are the ones you publish.
The country selector
Pick Germany and watch what happens
Your country selector lists about forty countries — Germany, the United States, Argentina, Portugal, Japan — and serves every one of them the same Portuguese page, priced in reais. The decision to sell abroad has already been made and the selector has already been built. The localisation behind it has not.
This mockup ships three real trees —
/, /en/ and /es/ — with genuinely translated pages and reciprocal hreflang, not a JavaScript text swap. Spanish is here because Argentina and Uruguay are already in your own country list, and because Floripa’s summer Argentine population walks past your Florianópolis store. [CONFIRM whether Spanish is wanted at launch or in phase two, and whether international orders are actually fulfilled — if they are not, the selector is misleading and should list only the countries genuinely served]Currency is a separate decision from language. This mockup keeps BRL (R$) on all three trees and says so out loud, rather than implying a local price that does not exist. If there is real international selling, the site has to state who pays import duty, how long delivery takes and whether returns from abroad are possible [CONFIRM].
Shipping and returns
Said plainly, above the footer
This is a conversion section, not a legal one. Clarity here reduces cart abandonment directly.
Free shipping over R$ 600,00
This threshold is yours and it is a genuine, non-eroding incentive. One thing is missing: is it calculated before or after discounts? [CONFIRM]
Right of regret — 7 days (CDC art. 49)
A purchase made away from the premises gives the customer seven calendar days from receipt to cancel, for any reason, with a full refund of everything paid — outbound shipping included. It is not a courtesy, it is law, and it has to be stated in plain language on the product page and at checkout, not only inside a policy page.
Legal warranty — 30 and 90 days (CDC art. 26)
Thirty days for non-durable goods and ninety for durable ones, against defects. It is separate from the goodwill exchange policy, and the goodwill policy must not be presented as if it were the legal minimum.
Size exchanges
The window, the tags-and-unworn condition, and who pays return postage in each scenario (defect, regret, size exchange) [CONFIRM]. The flow runs on Troque Commerce [CONFIRM how it works in practice].
Delivery times
By region, carrier, tracking and what happens on a failed delivery [CONFIRM].
Gift wrapping — R$ 8,00
A price you publish.
FAQ
What people ask before buying
Which line should I choose?
It depends what you are going to do. Compress to train with everything held in place, Soft to stretch as if you were wearing nothing, Dry to sweat, Fresh+ to give everything in any activity, and Pump to lift the body and the look. All five lines are theirs, and the comparison table above exists precisely for this.
How do the sizes run?
Size run, measurements in centimetres and a between-sizes recommendation [CONFIRM]. The measurement table is built and empty on purpose — no measurement has been invented.
Are the light colours see-through?
That is the most-asked question about light-coloured leggings, and the honest answer is worth more than the flattering one. Opacity changes by line and by colour. [CONFIRM line by line] — nothing has been asserted here.
How long does delivery take?
Times by region, carrier and tracking [CONFIRM]. What is certain is free shipping over R$ 600,00, which they publish — what is missing is whether that is calculated before or after discounts.
Can I exchange for another size?
Yes, with a window, a garment-condition requirement and a return-postage rule [CONFIRM]. And, separately from that, there is the 7-day right of regret (CDC art. 49), which applies for any reason and refunds the outbound shipping too.
Do you ship outside Brazil?
The site’s country selector lists about forty countries. If those orders are actually fulfilled, the site has to state international delivery times, who pays import duty and whether returns from abroad are possible. [CONFIRM]
Do you accept Pix?
The payment methods published in their footer today are American Express, Diners Club, Discover, Elo, Hypercard, JCB, Mastercard and Visa. Pix does not appear. In Brazil, in 2026, that is unusual enough to be worth asking directly. [CONFIRM whether Pix is accepted at checkout and simply not shown in the icons]
How does The 4am Zone work?
The programme exists and has its own page. What it includes, what it costs and how to join [CONFIRM]. If it is paid or recurring, its billing terms and the right of regret have to be there.
Can I try things on in the stores?
There is a store in Florianópolis and one in Porto Alegre. Addresses and hours [CONFIRM]; both store WhatsApp numbers are correctly formed and do connect.
Newsletter
Before the sun, once a week
Marketing consent cannot ride along with checkout and cannot be pre-ticked (LGPD art. 8). Here it is separate, has its own stated purpose, and is revocable.