STOCK
Our stores
Florianópolis and Porto Alegre
Two physical stores are an enormous trust asset for an online clothing brand, and today they are a text link in the footer.
STOCK
Full addresses and hours [CONFIRM]. The two WhatsApp numbers below are correctly formed and do connect — they are the ones you publish.
The country selector
Pick Germany and watch what happens
Your country selector lists about forty countries — Germany, the United States, Argentina, Portugal, Japan — and serves every one of them the same Portuguese page, priced in reais. The decision to sell abroad has already been made and the selector has already been built. The localisation behind it has not.
This mockup ships three real trees —
/, /en/ and /es/ — with genuinely translated pages and reciprocal hreflang, not a JavaScript text swap. Spanish is here because Argentina and Uruguay are already in your own country list, and because Floripa’s summer Argentine population walks past your Florianópolis store. [CONFIRM whether Spanish is wanted at launch or in phase two, and whether international orders are actually fulfilled — if they are not, the selector is misleading and should list only the countries genuinely served]Currency is a separate decision from language. This mockup keeps BRL (R$) on all three trees and says so out loud, rather than implying a local price that does not exist. If there is real international selling, the site has to state who pays import duty, how long delivery takes and whether returns from abroad are possible [CONFIRM].
The community
Five customers, with a name and a city
Exactly the five testimonials you already publish, with the attributions you publish. No sixth has been invented.
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
[CONFIRM — verbatim testimonial text]
No rating, no review count, no “X thousand customers”. You publish none of those numbers, so none appears here — and there is no AggregateRating or Review markup in the JSON-LD either. Each testimonial goes in verbatim, as you publish it. [CONFIRM the exact wording of each] An Instagram UGC wall goes in only with written image-rights consent [CONFIRM].
Newsletter
Before the sun, once a week
Marketing consent cannot ride along with checkout and cannot be pre-ticked (LGPD art. 8). Here it is separate, has its own stated purpose, and is revocable.